Stock of the Day

September 1, 2021

Diageo (DEO)

$118.75
+$1.38 (+1.2%)
Market Cap: $66.06B

About Diageo

Diageo plc, together with its subsidiaries, engages in the production, marketing, and sale of alcoholic beverages. The company offers scotch, gin, vodka, rum, raki, liqueur, wine, tequila, Chinese white spirits, cachaça, and brandy, as well as beer, including cider and flavored malt beverages. It also provides Chinese, Canadian, Irish, American, and Indian-Made Foreign Liquor whiskies, as well as flavored malt beverages, ready to drink, and non-alcoholic products. The company provides its products under the Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, Guinness, Shui Jing Fang, Yenì, McDowell's, Don Papa, Aviation American, Seagram, Seagram's 7 Crown, Zacapa, Black Dog, Black & White, Signature, Royal Challenge, Godawan, Antiquity, Gordon's, Old Parr, Windsor, Bundaberg, Ypióca, Bulleit, and Bell's brand names. It operates in the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, Nigeria, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

Diageo Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

  • Recent upgrades from analysts, including Bank of America raising Diageo from a "neutral" to a "buy" rating, indicate positive market sentiment and potential for stock appreciation.
  • Diageo plc has shown strong institutional support, with significant increases in holdings from firms like BNP Paribas Financial Markets and JPMorgan Chase & Co., suggesting confidence in the company's future performance.
  • The current stock price of $127.13 reflects a stable position within its 52-week range of $117.72 to $154.71, indicating resilience in the market.
  • Diageo's diverse portfolio of premium brands positions it well to capitalize on consumer trends towards high-quality alcoholic beverages, which can drive revenue growth.
  • With a debt-to-equity ratio of 1.62, Diageo maintains a manageable level of debt, which can be favorable for long-term financial stability and investment attractiveness.

Diageo Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

  • Despite recent upgrades, there are still analysts who have rated Diageo with a "sell" rating, indicating some skepticism about its short-term performance.
  • The stock has experienced volatility, with a significant drop from its 52-week high of $154.71, which may raise concerns about its ability to maintain value.
  • Institutional investors currently own 8.97% of Diageo's stock, which may suggest limited interest from larger investment firms compared to other companies in the sector.
  • Market conditions can be unpredictable, and any economic downturn could negatively impact consumer spending on premium products, affecting Diageo's sales.
  • With a quick ratio of 0.55, Diageo may face challenges in meeting short-term liabilities, which could raise concerns about liquidity in times of financial stress.

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