Stock of the Day

November 12, 2024

Booking (BKNG)

$4,989.22
-$29.01 (-0.6%)
Market Cap: $166.09B

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

Booking Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

  • Recent analyst upgrades have significantly increased price targets, with estimates reaching as high as $6,000. This suggests strong growth potential and positive market sentiment.
  • The current stock price is $5,013.70, which is near its 52-week high of $5,337.24, indicating strong performance and investor confidence.
  • Booking Holdings Inc. has a consensus rating of "Moderate Buy" from analysts, with 22 buy ratings and only 9 hold ratings, reflecting a generally favorable outlook.
  • Institutional ownership is high at 92.42%, which often indicates confidence from large investors in the company's future performance.
  • Booking Holdings Inc. operates in the growing online travel and restaurant reservation market, which continues to expand as consumer preferences shift towards digital solutions.

Booking Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

  • Despite positive analyst ratings, the stock has experienced volatility, with significant price fluctuations that may deter risk-averse investors.
  • Competition in the online travel industry is fierce, with numerous players vying for market share, which could impact Booking's profitability.
  • Recent reports indicate that some analysts have set target prices below the current stock price, suggesting potential overvaluation in the short term.
  • Economic uncertainties and potential downturns in travel demand could adversely affect Booking Holdings Inc.'s revenue and growth prospects.
  • While institutional ownership is high, it can also lead to increased volatility if large investors decide to sell their positions quickly.

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